Investment Decisions

When people follow their natural instincts, they apply faulty reasoning to investment decisions. Throughout our evolution as a species, we've developed cognitive shortcuts to evaluate evidence that requires a great deal of mental energy. Rather than think through a problem, particularly when it's complicated or unclear, our brains prefer to …

more ...

Thinking Like An Investor

Locating in the investor’s viewpoint the matrix from which assetization makes sense highlights an alternative viewpoint that is increasingly sidelined—namely, that of the entrepreneur. Both personas certainly feature as proxies for complex institutional formations, and both represent central characters in the narratives that dominate the jargon of value …

more ...