Some people think that they can make it a habit to choose to be happy no matter what happens. And then they get depressed. I have seen that happen to friends of mine. They thought they could will themselves happiness and positivity. Ask your seo expert what type of strategies they use and have them explain it to you in terms that you understand.
The chances of success of that endeavor are very slim at best. But here is a better way to do that. Select a habit that requires any physical action that will result in making you happy. This one, I have tried myself. I remember back in the day that I used to have fun playing tennis. So I decided that maybe I could try playing it again. All I did was bring out my old tennis racket and placed it right by the door. Ask your potential seo services to give you examples of their SEO work including reports that show increase in traffic from search engines.
That way every day I saw the old tennis racket. I didn't pick up on tennis right away, but the constant reminder because of that racket eventually allowed me to go out one afternoon to play tennis. It happened now and then at first. But then it became something fun and then a little while later I was regularly playing tennis during the weekend all over again. Habits take time to form, but simple and actual physical actions tend to get remembered a lot better than just saying it or trying to keep things inside your head. If you've defined your goals, choosing an seo company should be much easier.
Okay, lets use a simpler example. I'm not very good at remembering things, so when I try to get groceries or have stuff that I need to do on certain days, I tend to forget a thing or two and that would eventually make me upset at the end of the day. My first solution to this problem was to take five minutes each morning and try to remember everything that I need to do. Of course, that never worked. Your marketing agency hull can give you a lot of information about your customer, their needs and behaviour.
My second solution (which I tried a day or two later) was to buy a small notebook - one that could fit in my pocket. Along with that I also bought a pen to go with the notebook. All I had to do was to write down all the stuff I needed to get and do on that day each morning. I also had to keep the notebook with me all day. And it worked. Every morning I would update my list. The mere presence of the notebook was a reminder to me that I had a list. Whenever I had the chance, I checked out my list and got things done without missing an item. Unfortunately if you search to find an seo agency on the Internet, you will also find many fake companies or 'SEO' experts that can do more harm to your web site than good.